Finding the best Doterra business tools and techniques are a challenge, however here are some tips that are duplicatable and achievable for the greenest newbie
For the new consultant we have the Doterra membership and business overview, Doterra boot-camp and many other online resources easily available, but for the prospective customers and consultants it is another story. As a Doterra consultant you are not making a sales pitch, in fact your marketing objectives for a new business such as Doterra should be to educate and inform, promote and sell and finally gain loyalty and return customers. The return customer can be in varies forms such as a Wholesale customer or a Wellness Advocate. (Doterra consultant)
Below I am showing the basic concept of running a Doterra class or party using Doterra marketing tools such as educate and inform, promote and sell and loyalty and return.
Educate and inform the customer in a Doterra class or party
When you are presenting a Doterra class or party your main objective is to be informative, educational in nature but most of all fun. By presenting information about Doterra in this way you are better able to make the Doterra products more familiar and accessible. The more informative you are, the more authority you will appear to have for the customer. This influence will become very beneficial when the customer returns to you rather than someone else, because you have become the establish authority for all things Doterra and essential oils!
Promote and sell with Doterra marketing tools
Once you have educated your prospective customer on Doterra essential oils and there benefits you can offer the products. The mindset now should be more promotional and direct in nature as opposed to the educational material you have previously presented. However, in regards to Doterra essential oils products it is not a hard sell because most of the people attending your event already qualify and have an interest in wellness and health products such as Doterra. So, don’t be too pushy because you want them to feel that they can return to you when they are ready.
Creating the loyalty and return customers
Creating loyalty by offering the option to become a Wholesale customer or Wellness advocate is the most important aspect of being a Doterra Consultant and one of the main marketing objectives for a new business.
So, reconnecting with prospects by offering new interesting information about Doterra oils, related products and their business opportunity is important since you want them return.
Doterra products and company loyalty is your first priority, which can be achieved by enrolling Doterra class or party guests and return retail customers as Wellness Advocates (Doterra consultants) or Wholesale customers.
I always suggest to new consultants that they always, always, always remember to put their name, phone number, email address and most importantly their Doterra landing page on business cards, so the customer can return to you and only you.
Another technique outside the class or party environment is the use of the Sample Trio pack which contains small samples of Peppermint, Melaleuca, and Lavender essential oils or there is a blended oil option. Each packet gives tips on how to use each oil and a basic introduction on how to use essential oils.
Using the sample pack as a part of your Doterra business tools
There are varies ways to use the sample pack, but one that my wife is using on a daily bases is when she is at the gym, at work or at her riding stables and somebody asks about the oils she offers them a Doterra sample trio pack. I strongly suggest you use the same advise as the business cards, however this time put all your information on a sticker and place it on the sample pack.
I would not be the first time that I have heard a Wellness advocate running classes or parties and not handing out business cards or in this case sample packs. Apart from your own confidence and personality, the sample pack will be one of your best marketing tools.
For more information about using and implementing Doterra business tools as a Doterra consultant – Click here or PM me and I will get back to you asap…